PR Senior to Mgr level - Digital Marketing

<Position Objective/Expectation >
- He/she will be responsible for creating and implementing effective digital PR strategies or outreach plans as part of company's wider digital marketing campaign.

<Job Responsibilities>
• Develop and implement effective digital PR strategies
• Establish and maintain relationships with influential individuals in digital media—online journalists, influencers, bloggers, etc.
• Creating and sending pitches to site owners, journalists, editors, etc. to get online press coverage
• Develop and maintain our media contact database and create relevant contact lists for our campaigns
• Identify the right influencers to work with on our campaigns, negotiate payments, assess the quality of content they create
• Gather PR campaign performance data and use these insights to create more effective future outreach plans
• Work with other teams to create compelling content and media kits for the campaigns
• Secure interviews with online publications and organize business profiling
• Use key metrics like impressions, click-through rates, social shares, and sales to measure the performance of your digital campaigns and create reports
• Internally educate publishers / influencers


<Necessary Skill / Experience >
• Have a minimum of 5 years of working as a Digital PR Specialist / Senior / Coordinator and achieving campaign KPIs in marketing agency
• Exceptional client management/communication skills
• Excellent research and writing skills with a portfolio of written work
• Have aminimum of a bachelor’s degree in Public Relations or another related major
• Experience using outreach tools and platforms
• Experience with SEO is preferred/a plus
• Out of the box thinking person
• Business English level skill

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