Senior Marketing Specialist - Electronic Devices

Job Description
Responsibilities
Develop effective consumer value propositions, brand strategy and identity, and go to market plans for newly created product mobile application.
 Lead and coordinate with internal teams and external teams like agency, distributor and marketing partners to ensure efficient execution of marketing plans for online advertising, PR, product marketing, loyal customer program and community activity.
 Strategize and implement innovative and proactive marketing story together with off-line store operation team to establish Omni-channel business concept.
 Supervise and support the creative and social asset and content development process of mobile application.
 Develop and implement new marketing tactics to dive word fo mouth of new mobile application.
 Management of loyal customer database and implementation of attractive program with analysis of customers and geographical data to establish strong engagement of customers.
 Weekly analysis of sell through data and mobile application usage & download of JBL mobile application.
 Plan and execute an online-offline connect in the consumers’ shopping and experience journey.
 Develop and implement digital marketing activity at social media and community for brand awareness, engagement strategy for consumers and promotions.
 Business development and brand establishment at E-commerce platform.

Requirements
 3+ years experience of online marketing or marketing
 Knowledge of retail operation, digital marketing and mobile application will be huge advantage
 Excellent customer relations and customer focus mind
 Familiar with MS office
 Customer data analysis skill

Desirable Character
 Well-organized, independent & hardworking, good team player
 Good communication skills (both verbal and written) and positive thinking

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