Lead Digital E-Commerce - IoT

<Position Objective/Expectation >
- Core member of integrated marketing team that will help company build and grow Indonesia’s digital ecosystem. Own the digital and integrated online campaigns across multiple platforms with the goal of bringing best in class brand and eCommerce experiences to life for the consumer.

<Job Responsibilities>
• Collaborate with marketing team to plan and create digital driven marketing plans (includes paid media), content, creatives, KPIs & reporting.
• Educate and drive digital planning, adaptive marketing and agile practices that best engages consumers.
• Build and maintain Digital Marketing scorecard to effectively measure and report all digital activities.
• Identify opportunities and bridge gaps of each brand to improve conversion funnel KPIs.
• Be a performance ambassador by influencing the marketing organization to be ROI-driven.
• Proactive in identifying and introducing new consumer trends, media opportunities or key learnings.
• Work closely with key local eCommerce partners on a regular cadence to evaluate marketing solutions.
• Manage the opportunities of company’s owned eCommerce platforms.
• Identify and manage affiliate opportunity and activity to further drive traffic to company websites.
• Oversee and recommend websites enhancement to maximize audience opportunities (data capture, where-to-buy, store visits etc), in tandem with local roll-out plans and change requests.
• Manage and grow customer database through acquisition campaigns, brand partnerships, and innovate strategies as well as newsletter subscriptions and warranty registration.
• Develop and see through all Digital Marketing best practices are applied locally with a focus on how they translate to success.
• Manage agency relationships, to ensure projects are delivered to brief, on time and within budget.
• Other duties as assigned.

<Necessary Skill / Experience >
• Bachelor’s Degree.
• 4 years of experience as digital marketing campaigns from Home Electronics
• Experience in Paid and Owned media (social, search, programmatic, performance marketing, analytics, site builds and content).
• Understanding eCommerce and/or prior brand & portfolio management, communications and media planning & marketing experience.
• Experience in managing and successfully growing eCommerce stores.

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