Marketing&Communications Manager - Lifestyle / Manajer Pemasaran & Komunikasi - Gaya Hidup

<Job Responsibilities>
- Plan and implement branding (online, offline, local campaign, activities)
- Strengthen existing brands and establish new brands
- Plan and execute demand creation activities and campaign (online & offline)
- Plan and execute new product focused campaign
- Plan and execute marketing activities collaborated with other brands
- Set up KPI, report result, analysis and learning of each activity & campaign
- Design, create and execute retailers POS to provide better experience to consumers
- Share best practice of campaign to regional
- Plan and execute Exhibition, roadshow, marketing event, retailers event, sponsored event for both tactical and branding
- Create yearly strategy and plan for platform, and manage posting contents and schedule to increase followers and number of engagement
- Manage KOL-Influencer-Product Reviewers to maximize the number of engagement
- Manage PR (distribute media release to media and arrangement of media gathering - press conference at events)
- Marketing budget management (plan yearly marketing budget and ensure to manage marketing budget spending by monitoring monthly basis
- Agency management (PR, creative, media buying, social media-event) for best efficient strategy implementation
- Ensure distributor understand marketing strategy and implement action based on the direction
- Closely communicate with distributors to know distributors marketing activities with spend amount, and leverage the opportunity to have better output
- Consumer insight (understand consumers behavior and trend, and apply something new to marketing activities)
- Plan and implement marketing activities based on the analysis of customer database
- Other responsibilities as needed

<Tanggung Jawab Pekerjaan
- Merencanakan dan mengimplementasikan branding (online, offline, kampanye lokal, kegiatan)
- Memperkuat merek yang sudah ada dan membangun merek baru
- Merencanakan dan melaksanakan kegiatan dan kampanye penciptaan permintaan (online & offline)
- Merencanakan dan melaksanakan kampanye yang berfokus pada produk baru
- Merencanakan dan melaksanakan kegiatan pemasaran yang berkolaborasi dengan merek lain
- Mengatur KPI, melaporkan hasil, analisis dan pembelajaran dari setiap kegiatan & kampanye
- Merancang, membuat dan mengeksekusi POS untuk memberikan pengalaman yang lebih baik kepada konsumen
- Tanggung jawab lain sesuai kebutuhan

<Necessary Skill / Experience >
・Bachelor's degree
・Business English proficiency
・Min. 10 years in Brand-Marketing in Consumer Electronics industry or Agency, as an Executive or Manager
・Experienced in doing end to end event planning, marketing & its budget management, branding management including strategy & campaign (targeting to Gen-Z market)
・Experienced in social media engagement (TikTok, Instagram, etc.)
・Willing to travel if needed (<10% per year)
・Good communication, proactive, out going, motivated, energetic, flexible & dynamic, up to date and able to work independently

<Keterampilan / Pengalaman yang dibutuhkan >
・Gelar sarjana
・Kemampuan Bahasa Inggris Bisnis
・Min. 10 tahun di bidang Pemasaran Merek di industri atau Agensi Elektronik Konsumen, sebagai Eksekutif atau Manajer
Berpengalaman dalam melakukan perencanaan acara, pemasaran & manajemen anggarannya, manajemen branding termasuk strategi & kampanye (menargetkan pasar Gen-Z)
Berpengalaman dalam keterlibatan media sosial (TikTok, Instagram, dll.)
Bersedia melakukan perjalanan dinas jika diperlukan (<10% per tahun)
Komunikasi yang baik, proaktif, supel, termotivasi, energik, fleksibel & dinamis, up to date dan mampu bekerja secara mandiri

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